In case you've been living in a cave on the side of a mountain for the past few months, we are in the middle of a major chicken sandwich war. The two heavy hitters in this war have been Chick-fil-A, which has sold its iconic chicken sandwich since 1964, and Popeyes, which introduced a remarkably popular (and quickly sold out) spicy chicken sandwich of its own last month.
Yesterday, however, fast-food giant McDonald's decided it was time to introduce its own spicy chicken sandwich--hoping to steal some of the thunder from its archrivals Chick-fil-A and Popeyes.
On September 11th, McDonald's will start selling its new Spicy BBQ Chicken Sandwich in restaurants nationwide. According to the company, the star of the show will be a buttermilk crispy chicken fillet on a sesame seed bun with slivered onions, pickles, and a spicy BBQ glaze.
In addition to this new chicken sandwich specifically designed to compete with Chick-fil-A and Popeyes, McDonald's is also introducing Spicy BBQ Glazed Tenders--essentially, a turbocharged chicken nugget.
So, how will McDonald's new spicy chicken sandwich stand up to the sandwiches sold by its rivals?
That remains to be seen.
Read more: https://www.inc.com/peter-economy/mcdonalds-just-revealed-a-surprising-new-product-that-is-a-huge-threat-to-chick-fil-a-popeyes.html