Jordyn Noennig, Milwaukee Journal Sentinel
Madison resident Austin Carl appeared before the city's Alcohol License and Review Committee when a hilarious exchange went viral and ended up in Jimmy Kimmel's opening monologue Monday night.
The proposition was to open a coffee and bar lounge in a space of former nightclubs Prism and Plan B off Williamson Ave. in Madison, which concerned board members since neighbors had problems with the previous establishments.
At a Jan. 16 hearing, Carl tried to assure the board that the bar wouldn't be too crazy, but there was some doubt among the committee. Especially when a board member pulled up the website and in the middle of the home page it said "Get Wild."
"I want to make sure I heard something right," said board member Michael Donnelly. "You're saying your vision is not a nightclub and this is not a place for people to get wild? Is that what you said?"
"I’m sure if we checked the records that is probably the case," Carl replied.
"Is this your website? It says 'get wild'?'" Donnelly asked.
A humorous video of the exchange was posted to Twitter, where it got more than 30,000 likes and more than 5,000 retweets. A similar clip appeared on ABC's "Jimmy Kimmel Live!" Monday night.
"Amazing clip from the Madison alcohol license review committee. You can't write this stuff," said Twitter user @zorknogg, who posted the video.
Carl explained that he delegated some work to his social media director, who had put that on the website and he was not aware of it.
"She asked me more about expenditures and boosting posts and not so much content," Austin said. "That will be one of the first things I correct when I leave this meeting."
Kimmel applauded Donnelly's investigative work.
"That’s the guy I want asking questions in the Senate in the impeachment trial," Kimmel joked.
After discussing the bar proposal for nearly two hours, the committee ultimately referred the item to its next meeting in February. The discussion between Carl and Donnelly took place after midnight — almost seven hours into the committee meeting — which might help explain the extra confused reactions.
Jordyn Noennig covers pop culture and entertainment in Milwaukee. Follow her on Instagram @JordynTaylor_n. Find her on Twitter @JordynTNoennig. Call her at 262-446-6601 or email Jordyn.Noennig@jrn.com.