PLEASANT PRAIRIE, Wis. — Jelly Belly Candy Company has announced it is making a strategic change in its retail operations. Jelly Belly has decided to close its Pleasant Prairie store and tour, the company announced on Tuesday, July 28.
From the iconic train ride tour, to the flavors, colors, history and more, Pleasant Prairie will miss its beloved Jelly Belly center — a staple in the area since 2001.
|Jelly Belly Candy Company train ride tour|
“It was a nice place to go. It was fun to take the little train ride. It’s fun to see all the different flavors they have here, so it’ll be missed,” said Pleasant Prairie resident Linda Lynch.
The store and tour have been closed during the COVID-19 pandemic. Customers, like Linda and Valerie Lynch, are coming by the carload for one last trip to the center for curbside pickup.
“It’s been a really nice play to go for tours, to stock up on jelly beans. I can get individual flavors,” said Valerie Lynch. “Berry blue’s my favorite. I get ’em all the time.”