Wednesday, June 9, 2021

Nike Does Feminist Ad in Japan and People Don’t Like It

Nike is attacking the culture of the Japanese, attempting to reshape it and bring it in line with the vaginal dominance of the Western order.

Why is Nike serving as a hitman for big vagina?

Sora News 24:

In recent years, Nike has shown that it likes to move people, both physically with their range of sporting goods and apparel, and emotionally, with their tug-at-the heartstrings advertising.

In Japan, the sporting giant is moving people once again, this time with a new commercial called “New Girl/Play New“, which shines a light on the plight of women across the country. The ad comes with the following thought-provoking statement:

“Growing up a girl in Japan used to mean one thing. Now it can mean everything. So, what do you want to do?”

This is the main theme of the ad, which reminds viewers of some of the traditional expectations and restrictions placed on women in Japan from a young age, while also showcasing some of the nation’s sportswomen and activists who are smashing traditional stereotypes, paving the way for the new girls of the future.

The commercial has English subtitles available, so click the white gear button next to the CC in the bottom right corner to turn them on, and take a look at the ad below.

The clip shows a pregnant mother and her family learning that they’ll soon be welcoming a new girl into their lives. While their instant reaction is joy, they’re suddenly reminded of the downsides of being a girl in Japan, with cut scenes to their future grown-up daughter looking over her shoulder in fear while walking alone at night, and attending a business meeting, where she’s allowed in the room but not allowed to talk. That last scenario is one that recently played out in real-life, when Japan’s ruling party decided to allow five female lawmakers to attend their all-male board meetings…on the proviso that they didn’t talk.

Japan ranked 121 out of of 153 countries on the World Economic Forum’s 2020 Global Gender Gap Index, and the Nike ad reminds us that a report by the World Economic Forum in 2021 showed the average Japanese woman’s income was 43.7 percent lower than the average Japanese man’s income.

However, there is hope that girls really will be able to achieve anything in future, and there are some young sportswomen doing just that right now. Professional football player and female empowerment activist Ami Otaki appears in the ad, showing that women can carve a successful career for themselves by playing a traditionally male sport at a national level.

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