"Madison - The Department of Tourism has temporarily sidelined the state slogan, 'Live like you mean it,' as officials ponder its future just months after it was unveiled and then widely mocked.
"The phrase and accompanying logo, showing a silhouette figure doing a cartwheel across letters spelling out Wisconsin, are missing from the department's fall ad campaign and its main Web site.
"Department of Tourism Secretary Kelli Trumble said the department was reviewing the slogan with the state's new advertising firm, Milwaukee-based Laughlin Constable."http://www.jsonline.com/news/wisconsin/63199077.html
That slogan cost us $57,000. Heck, I woulda let them have "Party on!" for just $25,000.
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In the accompanying logo for "Party on!" the silhouetted figure would be passed out on the ground. I think it will go if the Tavern League gets behind it.
Why didn't they just have kids in school come up with a slogan. Their minds are (almost) clear and I bet there would have been some doozies. And for free!
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