Bet you thought something else other than the Wisconsin Tourism Federation. That's exactly the problem and why they decided to rename themselves the Tourism Federation of Wisconsin (although they still have their old domain name).
There was a very amusing segment on this week's Wait, Wait' Don't Tell Me where they asked panelist P.J. O'Rourke a question about the name change. Turns out that he is part of an older, less internet savvy generation who didn't quite know the meaning of WTF until the other panelists kind of helped him out and led him to a very funny moment of revelation.
Just an amusing story about changing times and how name that may have been innocent years ago suddenly has some baggage attached to it.