RACINE — Is Downtown Racine big enough for two separate business associations?
For decades, Downtown Racine Corp. has been the primary representative association for Downtown Racine businesses.
Now, there is a second group, the newly announced Downtown Racine Merchants Association.
The stated purposes of both organizations overlap in several ways. DRMA says in its opening news release that it was formed “for the purpose of unifying Downtown Racine’s merchants and businesses for collaborative marketing, advocacy, and event planning …”
DRC’s website states that the organization’s mission “is to foster economic, social, and cultural diversity by stimulating business development, programming events, and marketing downtown to the community, developers, and tourists.”
DRMA Chairman Scott Obernberger, owner of Twice Baked Pottery, 320 Main St., stated, “We are launching more creative ways for merchants to work together, showcasing all that Downtown Racine has to offer for locals while expanding our audience to better reach residents of the Chicago and Milwaukee areas who are looking for that perfect day trip.”
He said the group so far has about 22 paid members at $75 for a year and has been meeting monthly at various Downtown shops since about May or June, averaging about 10 to 12 merchants attending per meeting.
“We decided there was a definite need for merchants and all of us to be working together,” Obernberger said about the start of DRMA. “There was not enough happening.
“We needed to focus the marketing on not just nightlife,” he added.
The new organization will promote “day trip tourism” and has distributed a “Best of Racine” guide. In addition, DRMA is now focusing its attention on developing a social media presence and planning events such as Meet the Makers on Feb. 8 and Customer Appreciation Days on March 20 and 21.
Obernberger said DRMA is not in competition with DRC. “I hope that we can work together … whether it’s businesses or organizations, to move Downtown forward,” he said.
Asked about the formation of the new Downtown association, DRC Executive Director Kelly Kruse responded, “We are excited to see the enthusiasm the merchants have to independently tackle new retail-specific initiatives in Downtown. We look forward to collaborating and supporting the merchant association. We will continue to aggressively pursue our mission of fostering business development, programming events, and marketing downtown to the community and tourists.”
PLEASE BE SURE TO READ OUR DISCLAIMER AT THE BOTTOM OF THE PAGE
This website exists for entertainment purposes only. The reader is responsible for discerning the validity of information posted here, be it fictional or based on real events or people. The content of posts on this site, including but not limited to links to other web sites, are the expressed opinion of the original poster and are in no way representative of or endorsed by the owners or administration of this website. The posts on this website are the opinion of the specific author and are not statements of advice, opinion, or factual information on behalf of the owner or administration of JT Irregulars. This site may contain adult content and if you feel you might be offended by such content, you should log off immediately.
Not all posts on this website are intended as truthful or factual assertion by their authors. Some users of this website are participating in internet role playing, with or without the use of an avatar. NO post on this website should be considered factual information on face value alone. Users are encouraged to USE DISCERNMENT and do their own follow up research while reading and posting on this website. JT Irregulars reserves the right to make changes to, corrections and/or remove entirely at any time posts made on this website without notice. In addition, JT Irregulars disclaims any and all liability for damages incurred directly or indirectly as a result of a post on this website.
This site is provided "as is" without warranty of any kind, either expressed or implied. You should not assume that this site is error-free or that it will be suitable for the particular purpose which you have in mind when using it. In no event shall JT Irregulars be liable for any special, incidental, indirect or consequential damages of any kind, or any damages whatsoever, including, without limitation, those resulting from loss of use, data or profits, whether or not advised of the possibility of damage, and on any theory of liability, arising out of or in connection with the use or performance of this site or other documents which are referenced by or linked to this site.
Some events depicted in certain posting and threads on this website may be fictitious and any similarity to any person living or dead is merely coincidental. Some other articles may be based on actual events but which in certain cases incidents, characters and timelines have been changed for dramatic purposes. Certain characters may be composites, or entirely fictitious. We do not discriminate against the mentally ill!
Administrators may close an account, remove any post or comment and cancel author accounts as they, alone, deem necessary. You may contact the administration at firstname.lastname@example.org to report inappropriate use or to ask for the removal of specific material. The administration retains the final decision of what content constitutes appropriate use and what content is displayed.
Fair Use Notice: This site may contain copyrighted material the use of which has not always been specifically authorized by the copyright owner. Users may make such material available in an effort to advance awareness and understanding of issues relating to civil rights, economics, individual rights, international affairs, liberty, science & technology, etc. We believe this constitutes a 'fair use' of any such copyrighted material as provided for in section 107 of the US Copyright Law. In accordance with Title 17 U.S.C.Section 107, the material on this site is distributed without profit to those who have expressed a prior interest in receiving the included information for research and educational purposes.