Monday, March 23, 2015

This is Nostalgia?

Yesterday while watching the NCAA tournament, I saw a Coke commercial featuring the song 99 Red Balloons with the tag line "Contains Memories". The threat of imminent nuclear annihilation is now considered nostalgia.

Just in case you forgot the lyrics of the song, it obviously was written as an anti-nuclear war pop anthem for the '80s. Here is the video I remember watching in high school.

Yes, when I open a Coke, I want to think of the horror of thousands of nuclear weapons raining down on cities around the world. I wonder if advertising people understand what the music they are using represents.

1 comment:

OrbsCorbs said...

They're probably counting on people not remembering the song as an anti-nuclear war one. I never knew the lyrics to "99 Red Balloons." Coke is counting on people like me who are clueless.