(WGTD)---With daily vaccination rates beginning to dip, the City of Racine is planning a huge media campaign to persuade residents to get vaccinated against COVID.
City administration is proposing to hire Kane Communications to use up to $235 million in federal grant money to develop an ad campaign and buy a wide range of media.
The goal is to have 75% of the city's population vaccinated by the end of Aug. According to state data, almost 40% of Racine County's population has received at least one dose.
A Racine City Council committee will consider the proposal next week.
A separate project already underway with a $100,000 state grant is funding a partnership with several organizations, including Higher Expectations of Racine County and the Racine/Kenosha Black Nurses Association, to do direct and targeted community outreach. The project also includes hiring two-dozen community leaders in a grassroots effort.