Thursday, December 19, 2013

Wild Root Market: "The News You Have Been Waiting For!"

"We can hardly hold back our excitement as we make the announcement we know you have all been waiting for!  We are so pleased that our holiday gift to you is the news that WE HAVE A CONTRACT IN PLACE FOR A SITE FOR WILD ROOT MARKET COOPERATIVE!
"(Drum roll, please)
"Our first Racine location will be:
1101 Grove Avenue in West Racine
(Formerly the site of a Piggly Wiggly grocery store)
"We recognize there has been a great deal of speculation in the community that this property would be our eventual site and it may come as no surprise that we made this decision.  While the potential of this site may have seemed obvious, there were many factors to evaluate and consider for this location and others -- and we needed to be ready to make this commitment on your behalf.  We also needed a critical threshold of owners to take this important step and we are so grateful for the trust and faith each of you has shown in this project.
"The good news is we are well prepared to move forward and we are confident this centrally located site offers the best potential for a successful store.  Among its many advantages:
  • It was formerly a grocery store so it already contains important infrastructure that may reduce construction expense.
  • It generated the highest sales projections in both our market studies.
  • It has plenty of parking and it is on a bus line.
  • It is located within a densely populated residential area that also happens to be a federally designated 'food desert.'
  • Its location next to a CVS Pharmacy and its close proximity to other thriving businesses in West Racine offer important retail synergy"
Read more: http://wildrootmarket.createsend1.com/t/ViewEmail/r/75481615AC99E2F72540EF23F30FEDED/AE30CC3ACC6E7065025DA65DC0D0F53A

See also: http://wildrootmarket.coop/


I wish them good luck.  I've thought about joining in the past, but I don't know if it'd be worth it.  It costs $200 to join.  

4 comments:

Anonymous said...

Good luck getting the $3.5 m for financing this project. That building will needs lots of work. A newer strip mall with empty space would have been a better choice. One of the Milw co-ops has 18,000 members.

Anonymous said...

600 members @ $200 a pop is only $120K in capital, $3.5M is far away.

Why Not? said...

Seriously hopes it work out for them.. Would love to contribute.. You can split up the payments 4x50 dollars, might end up doing that.. It's a chunk of money but would be nice to invest in a local business that I believe in.. Don't know what you get more than the knowledge that you have contributed.. It would be great to get something in there again, I miss having a grocery store there.

Anonymous said...

They only have about 3% of the needed capital, so far this is just a plan.