Saturday, June 20, 2020

AMC Theaters reverses course on masks after backlash

–AP Photo/Chris Pizzello, File

LOS ANGELES (AP) — The nation’s largest movie theater chain changed its position on mask-wearing less than a day after the company became a target on social media for saying it would defer to local governments on the issue.
AMC Theaters CEO Adam Aron said Friday that its theaters will require patrons to wear masks upon reopening, which will begin in mid-July. Customers who don’t wear masks won’t be admitted or allowed to stay.
“We think it is absolutely crucial that we listen to our guests,” Aron said. “It is clear from this response that we did not go far enough on the usage of masks.”
Rival chain Regal followed AMC’s lead. Spokesman Richard Grover said Friday that moviegoers must wear masks in all its theaters as well.

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