Saturday, August 1, 2020

Leinenkugel's will retire logo featuring image of Native American woman

From JSOnline:

Chris Mueller
Appleton Post-Crescent

Leinenkugel's will no longer use an image of a Native American woman long associated with the Chippewa Falls-based brewery.
Leinenkugel's has for the past several months been working to update the "look and feel" of the brand and ultimately decided to retire the image of the Native American woman, said Dick Leinenkugel, president of Jacob Leinenkugel Brewing Company, in a statement sent Friday evening to USA TODAY NETWORK-Wisconsin by Molson Coors. 
Leinenkugel's will begin to make changes to the logo and other imagery related to the brand in the coming months, but changes will also continue through 2021.
"Everything from our beers and packs, to merchandising and marketing, will be reworked with new graphics that pay tribute to our brewery's home in Chippewa Falls, but in a different, reimagined way," Leinenkugel said.

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